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Work Tools
Takayuki Minami Creative Director

Creative Work Styles in Work Tools

Everyone has one or two indispensable tools for work. Work tools reflect the owner’s style.
In this series, we asked seven active creators across the field in Japan today to introduce the tools of their trade that support their daily creations. What episodes led them to choose these tools in particular? We hope that these anecdotes help enrich your work style.

Work Tools
Takayuki Minami Creative Director

Creative Work Styles in Work Tools

Everyone has one or two indispensable tools for work. Work tools reflect the owner’s style.
In this series, we asked seven active creators across the field in Japan today to introduce the tools of their trade that support their daily creations. What episodes led them to choose these tools in particular? We hope that these anecdotes help enrich your work style.

iPad Pro
Apple Pencil
 
Apple Pencil’s ability to draw straight and curved lines with a pencil-like touch is what makes it appealing. Thin and light-weight iPad Pro is easy to carry, thus perfect for Minami who likes to have as little as possible on him. He uses an app called Good Notes when designing.
Using high-tech tools in analog places.
– Takayuki Minami

“I’ve never been good at working in office-like places. So, after I started my own business, I’ve mostly worked in cafés; I get more ideas and great conversation going that way. But last year there was an announcement that smoking in cafés is no longer allowed, so I decided to make a coffee shop-like space called “Danwashitsu” (The Lounge) as a place for me to work,” Minami tells Silver. “I work there frequently using my iPad Pro and Apple Pencil. I used to draw designs on paper but now I use these two items exclusively. What I love about them is that they’re digital, yet you can ‘draw’—plus it makes managing all the files a breeze. The fact that you can directly send out the finished drawings via e-mail is very efficient.
 
I’m often seen as an analog person, but when it comes to work, I’m a rationalist and really despise redundancy. Of course coronavirus had something to do with it, but in producing the shop which opened in June (2020) in Kyoto called Graphpaper, 60% of it was done via Zoom meetings. I learned about unnecessary parts in my workflow, and conversely, I realized the importance of having face-to-face meetings. Striking a good balance between analog and digital is the way I work now.” From producing Hibiya Central Market to innovatively creating a café inside his office—Minami’s work always encompasses interesting combinations. Working with digital tools in an analog space—a café—links to his “hybrid” theme as well.

 
 
 

Takayuki Minami
Representative of alpha PR. Minami also works extensively as a creative director. He produced the shopping center Hibiya Central Market as well as the curated concept store Graphpaper, which welcomed its new location in Kyoto in June (2020).

 
 
 

Photo Tomoaki Shimoyama Text Shohei Kawamura English Translation Akiko Watanabe & Rei Matsuoka

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