“I’ve never been good at working in office-like places. So, after I started my own business, I’ve mostly worked in cafés; I get more ideas and great conversation going that way. But last year there was an announcement that smoking in cafés is no longer allowed, so I decided to make a coffee shop-like space called “Danwashitsu” (The Lounge) as a place for me to work,” Minami tells Silver. “I work there frequently using my iPad Pro and Apple Pencil. I used to draw designs on paper but now I use these two items exclusively. What I love about them is that they’re digital, yet you can ‘draw’—plus it makes managing all the files a breeze. The fact that you can directly send out the finished drawings via e-mail is very efficient.
I’m often seen as an analog person, but when it comes to work, I’m a rationalist and really despise redundancy. Of course coronavirus had something to do with it, but in producing the shop which opened in June (2020) in Kyoto called Graphpaper, 60% of it was done via Zoom meetings. I learned about unnecessary parts in my workflow, and conversely, I realized the importance of having face-to-face meetings. Striking a good balance between analog and digital is the way I work now.” From producing Hibiya Central Market to innovatively creating a café inside his office—Minami’s work always encompasses interesting combinations. Working with digital tools in an analog space—a café—links to his “hybrid” theme as well.
Representative of alpha PR. Minami also works extensively as a creative director. He produced the shopping center Hibiya Central Market as well as the curated concept store Graphpaper, which welcomed its new location in Kyoto in June (2020).
|Photo Tomoaki Shimoyama||Text Shohei Kawamura||English Translation Akiko Watanabe & Rei Matsuoka|